"The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics."
Marketing n.
"Consists of activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion, and pricing of products (goods, services and ideas)."
Journalism n. 1.
"The collecting, writing, editing, and presenting of news or news articles in newspapers and magazines and in radio and television broadcasts."
Photography n.
"The process or art of producing images of objects on photosensitive surfaces."
How to be Hip n. & v.
"Keenly aware of or knowledgeable about the latest trends or developments."