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Our Portfolio

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Some of the logos recently designed through Lawson CommunicationsAdvertisement, letterhead and business card designed as part of Kerin Poll Merino Stud’s marketing packageWe’ve shot the past three consecutive cover photos for Cattle Country magazineAmy wrote and took photos for the front page and lead stories in The Furrow
Our PR & Marketing Led to a 300% increase in attendance at a recent  KLR Marketing School in Armidale, NSW.Amy came runner-up with these two photos in the photography section of the 2008 and 2009 NSW Mackellar Media AwardsThis full page advertisment appeared in The Land's annual Merino Annual feature, on behalf of our client, SRS Classic

Our Clients - past and present

Click on a logo to find out more about that business

  Scott and Anna Brien approached us to manage the marketing of their Central West NSW Merino Stud, with this relationship beginning in mid-2010. In the time since, we have developed a full branding suite for the stud, advertising management, media releases, photography, catalogue design, new website (www.bellalanamerinos.com.au), and more. Our continuing relationship has yielded fantastic results - both in creative and more importantly, fantastic ram sale results!

The Charolais Society works hard to deliver quality stories to its members and advertisers in its bi-annual magazine. It's a great read, and Amy has contributed several on-farm stories over the years. We have also disseminated those stories as media releases and have had some great success in the media - including cover story of Cattle Country Magazine.

Charolais in Cattle Country Magazine Charolais in Cattle Country Magazine (77 KB)

Dairy News Australia is a strongly independent publication delivering up-to-date news and information to dairy farmers nationwide, every month. Like its sister publications, Rural News and Dairy News NZ, it brings the same uncompromising commitment to quality journalism for farmers.
Amy has on occasion written stories for Dairy News Australia, and photographed the cover shot for the July, 2010, edition, to accompany her story about an award-winning Central West NSW dairy.

Dairy News Australia: Front Cover, July 2010 Dairy News Australia: Front Cover, July 2010 (1702 KB)

Davimac has been manufacturing quality farm machinery since 1982. Based at Molong, in Central West NSW, Davimac led with the development of direct drills, disc planters, chaser bins, small seed boxes and pasture seeders.
Lawson Communications worked with Davimac to increase market presence across the eastern seaboard. Our work included case studies, strategic media relations, videos, product brochures, brand collateral (including new logo), advertising design and management, and more. 

Founded in 1882, Haddon Rig Merino Stud is one of the most recognised Merino studs in Australia. The Falkiner family at Warren, Central West NSW, sell more than 1000 stud rams each year from their 60,000-acre (24,280 ha) mixed farming aggregation.
Lawson Communications began working with Haddon Rig ahead of their October, 2011, ram sale, with the design and management of their print advertising campaign. We developed a new website for the stud, and managed their 2012 and 2013 marketing campaigns. We introduced Haddon Rig to the world of social media, establishing their now-popular Facebook Page.
One of our big successes for 2010 - and in every year since - was to manage all marketing and public relations activities for the establishment of new Merino sheep stud, Kerin Poll. This included website design and development, all branding, media releases, unique and catchy advertising, photography, catalogue design, newsletters, e-newsletters, video production, and much more. Kerin Poll embraced social media and has a presence on Facebook, Twitter, and YouTube. The stud has grown exponentially since 2010 and will in 2016 offer 250 Poll Merino rams at its on-property ram sale on Monday, September 5.. Well done Nigel and Kate Kerin!
Download the stud's 8-page 2016 newsletter:

Kerin Poll 2016 Newsletter Kerin Poll 2016 Newsletter (1624 KB)

Lawson Communications began managing KLR Marketing's public relations activities in November, 2009. The level of success from our activities was staggering. As just one example, KLR Marketing's two-day livestock marketing school at Armidale would usually attract 20 to 30 participants. With our media relations and marketing efforts, 85 people attended this school, together with widespread media coverage in print, radio and on television news. We managed all of KLR Marketing's PR and marketing activities, including advertising design, newsletter design, copywriting, all media relations, and more, in 2010 and 2011.

KLR Marketing on NBN Television News KLR Marketing on NBN Television News (956 KB)

KLR: New Year's Resolution Advertisement KLR: New Year's Resolution Advertisement (1185 KB)

  Langdene Merino Stud is in the midst of quite a transformation! The stud's owners, Garry, Gordon and Colleen Cox, Dunedoo, NSW, approached Lawson Communications ahead of their 2011 stud season for a full marketing makeover, including a new logo and website. Langdene's package for the 2011 season also included advertising design and management, brochure design, and banner design. Our involvement at this level continued in 2012 and we continued producing marketing materials and advertisement designs through to 2015.
Visit the Langdene website: www.langdene.com.au

Lawson Communications is based in the heart of the Little River catchment area, around Yeoval/Cumnock in Central West NSW, and our local Little River Landcare Group has been an award-winning example of what a not-for-profit natural resource management (NRM) organisation can achieve when everyone works together for a common goal. 
Lawson Communications developed a new website for Little River Landcare Group in 2012. We also developed a social media presence for the group, as well as the design, develop and copywriting of a four-page print newsletter for members.
Visit the Little River Landcare website: www.littleriverlandcare.com.au
Find Little River Landcare on Twitter (@LittleRiverLG) and 'Like' the group's Facebook Page
Practical Systems has been building software for Australian agriculture and small business since 1992, delivering management, production and accounting solutions through their suite of programs. We were brought on board to assist in the collection of testimonials for their new website in 2012, and a project focussing on the business' Stockbook livestock management software in 2013.
PrincipleFocus is a values driven network of professional service firms delivering strategic advice to farmers and small business owners. Based in NSW, they deliver integrated consulting, accounting and investment services to local communities under a single branded platform.
Lawson Communications most notably managed a media launch in October, 2009, to publicise the merger of PrincipleFocus and a respected Central West NSW accounting firm. This event attracted media attention from one television station, five newspapers, and four radio stations, together with representatives from the local business community and clients.

PrincipleFocus Client in The Land PrincipleFocus Client in The Land (311 KB)

Well, there's not much of a link between Rourke and Henry and agriculture but we had a ball taking on this job in September, 2010. We worked in collaboration with our preferred web developer, Bos Web Systems at Dubbo, to design and develop the new Rourke and Henry online shop. The website was voted as one of three 'top picks' for the month by the team at Adobe Business Catalyst - a great achievement considering how many new sites they view every month! We also produced a short video to enhance the website further.
  Tilmac is fast becoming a go-to shed company servicing the eastern seaboard, with a developing distributor network and servicing everything from domestic garages to large commercial sheds. Lawson Communications managed the full initial branding process, including logo, collateral, website development, and advertising. We continue to manage the company's marketing and advertising, including all design work.
  The Furrow magazine is a national publication by John Deere that is produced two to three times a year. Amy contributed stories to all but one edition from 2010 to early 2016, achieving cover stories/photos in many of these. Here are some of her stories:

The Furrow: Issue 1, 2013 - Speckle Park cattle The Furrow: Issue 1, 2013 - Speckle Park cattle (406 KB)

The Furrow: Issue 1, 2013 - Girls R Traders The Furrow: Issue 1, 2013 - Girls R Traders (485 KB)

  Lawson Communications managed all aspects of designing and managing the inaugural Why Merino? Conference at Dubbo in August, 2010. The conference featured speakers from five states and a wool marketing specialist from the United States, and conference delegates travelled from five states to attend. In a post-conference survey  of delegates, 20% said it was the best conference they had ever attended, and a further 57% said it was 'excellent'. Not a bad result!
The event was covered by ABCTV's Landline (watch segment here), WIN Television local news, ABC Rural Radio (NSW Western Plains and NSW Country Hour), Australian Farm Journal, The Land, Western Magazine, and Dubbo Daily Liberal.
We are in the process of planning the second Why Merino? Conference, to make it even bigger and better! A conference website has been constructed as the "go-to" destination for all things Why Merino?
Why Merino? also has an active Social Media presence. Find Why Merino? on Twitter (@WhyMerino) and 'Like' the Why Merino? Facebook fan page.

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