 |
 |
 |
 |
 |
| Home |  | The Engine Room | | Our Portfolio | | Satisfaction Unlimited | | Links | | Search No More | | Handshake |
|
|
|
|
|
| Tweet |
 |  |  |  |
 |  |  | |
 |
Austgrains is an Australian-based supplier of added value seeds, grains and natural non-GMO ingredients to the global food industry. Their focus is to help Australian and International food manufacturers align their brands with what consumers want most: healthier, tastier foods.
|
 |
Lawson Communications works with Bayer to promote a range of its animal health products for beef, sheep, horses, pigs and poultry. This includes media relations across eastern Australia, the production of case studies, product copywriting, and more. We have achieved significant media coverage for Bayer and continue to do so. |
 |
Scott and Anna Brien approached us to manage the marketing of their Central West NSW Merino Stud, with this relationship beginning in mid-2010. In the time since, we have developed a full branding suite for the stud, advertising management, media releases, photography, catalogue design, new website (www.bellalanamerinos.com.au), and more. Our continuing relationship has yielded fantastic results - both in creative and more importantly, fantastic ram sale results!
|
 |
The Charolais Society works hard to deliver quality stories to its members and advertisers in its bi-annual magazine. It's a great read, and Amy has contributed several on-farm stories. We have also disseminated those stories as media releases and have had some great success in the media - including cover story of Cattle Country Magazine. |
 |
Dairy News Australia is a strongly independent publication delivering up-to-date news and information to dairy farmers nationwide, every month. Like its sister publications, Rural News and Dairy News NZ, it brings the same uncompromising commitment to quality journalism for farmers. Amy has on occasion written stories for Dairy News Australia, and photographed the cover shot for the July, 2010, edition, to accompany her story about an award-winning Central West NSW dairy. |
 |
Davimac has been manufacturing quality farm machinery since 1982. Based at Molong, in Central West NSW, Davimac led with the development of direct drills, disc planters, chaser bins, small seed boxes and pasture seeders. Lawson Communications is working with Davimac to increase market presence across the eastern seaboard. Our work has included case studies, strategic media relations, videos, product brochures, brand collateral (including new logo), advertising design and management, and more. |
 |
Founded in 1882, Haddon Rig Merino Stud is one of the most recognised Merino studs in Australia. The Falkiner family at Warren, Central West NSW, sell more than 1000 stud rams each year from their 60,000-acre (24,280 ha) mixed farming aggregation. Lawson Communications began working with Haddon Rig ahead of their October, 2011, ram sale, with the design and management of their print advertising campaign. We are now in the midst of developing a new website for the stud and planning their 2012 marketing campaign. |
 |
With increasing feed costs, producing more milk and beef from the same or less feed has never been so important. While monitoring 1,966 farmers across the world, over a one year period, a 10% improvement in Feed Conversion Efficiency was tracked by those using a Keenan feed mixer system. Lawson Communications is now dedicated to promoting the Keenan message and its success stories in Australia. |
 |
One of our big successes for 2010 was to manage all marketing and public relations activities for the establishment of new Merino sheep stud, Kerin Poll. This included website design and development, all branding, media releases, unique and catchy advertising, photography, catalogue design, newsletters, e-newsletters, video production, and much more. Kerin Poll now has embraced social media, with more than 150 people following the stud's Facebook fan page, and Kerin Poll was the first Australian Merino stud to establish its own YouTube Channel. In 2010, the stud achieved a massive sale result with 140 rams selling to a top of $10,000 and average of $1931. Just as importantly, this first year success was backed up in 2011. Well done Nigel and Kate Kerin! Download the stud's 12-page 2011 newsletter (in low res):
|
 |
Lawson Communications began managing KLR Marketing's public relations activities in November, 2009. The level of success from our activities has been staggering. As just one example, KLR Marketing's two-day livestock marketing school at Armidale would usually attract 20 to 30 participants. With our media relations and marketing efforts, 85 people attended this school, together with widespread media coverage in print, radio and on television news. We managed all of KLR Marketing's PR and marketing activities, including advertising design, newsletter design, copywriting, all media relations, and more.
|
 |
Langdene Merino Stud is in the midst of quite a transformation! The stud's owners, Garry, Gordon and Colleen Cox, Dunedoo, NSW, approached Lawson Communications ahead of their 2011 stud season for a full marketing makeover, including a new logo and website. Langdene's package for the 2011 season also included advertising design and management, brochure design, and banner design. Look out for Langdene in 2012! Visit the Langdene website: www.langdene.com.au |
 |
Lawson Communications is based in the heart of the Little River catchment area, around Yeoval/Cumnock in Central West NSW, and our local Little River Landcare Group has been an award-winning example of what a not-for-profit natural resource management (NRM) organisation can achieve when everyone works together for a common goal. Lawson Communications has recently developed a new website for Little River Landcare Group. We have developed a social media presence for the group, and also design, develop and copywrite the group's annual four-page print newsletter for members. Visit the new Little River Landcare website: www.littleriverlandcare.com.au Find Little River Landcare on Twitter (@LittleRiverLG) and 'Like' the group's Facebook Page. |
 |
Practical Systems has been building software for Australian agriculture and small business since 1992, delivering management, production and accounting solutions through their suite of programs. We were brought on board to assist in the collection of testimonials for their new website. |
 |
PrincipleFocus is a values driven network of professional service firms delivering strategic advice to farmers and small business owners. Based in four states, they deliver integrated consulting, accounting and investment services to local communities under a single branded platform. Lawson Communications has worked with PrincipleFocus since mid-2009, and notably managed a media launch in October, 2009, to publicise the merger of PrincipleFocus and a respected Central West NSW accounting firm. This event attracted media attention from one television station, five newspapers, and four radio stations, together with representatives from the local business community and clients.
|
 |
proAGtive is Australia's leading provider of rural succession planning services. Nothing is more important to the growth and viability of family farming than a successful transition from one generation to another. Unfortunately 8 out of 10 farming families get this all-important process wrong. Lawson Communications began working with proAGtive's Isobel Knight and Tim Lane in early-2011. We have established a presence in the world of social media with a Twitter handle (@proAGtive) and Facebook fan page. Below is some media coverage achieved while promoting northern NSW workshops in 2011 - including a front page story! |
 |
Well, there's not much of a link between Rourke and Henry and agriculture but we had a ball taking on this job in September, 2010. We worked in collaboration with our preferred web developer, Bos Web Systems at Dubbo, to design and develop the new Rourke and Henry online shop. The website was voted as one of three 'top picks' for the month by the team at Adobe Business Catalyst - a great achievement considering how many new sites they view every month! We also produced a short video to enhance the website further. www.rourkeandhenry.com.au |
 |
Now one year old, Tilmac is fast becoming a go-to shed company servicing the eastern seaboard, with a developing distributor network and servicing everything from domestic garages to large commercial sheds. Lawson Communications managed the full initial branding process, including logo, collateral, website development, and advertising. We continue to manage the company's marketing and advertising, including all design work. |
 |
The Furrow magazine is a national publication by John Deere that is produced two to three times a year. Amy has contributed stories to all but one edition since 2010, achieving cover stories/photos in many of these. |
 |
Lawson Communications managed all aspects of designing and managing the inaugural Why Merino? Conference at Dubbo in August, 2010. The conference featured speakers from five states and a wool marketing specialist from the United States, and conference delegates travelled from five states to attend. In a post-conference survey of delegates, 20% said it was the best conference they had ever attended, and a further 57% said it was 'excellent'. Not a bad result! The event was covered by ABCTV's Landline (watch segment here), WIN Television local news, ABC Rural Radio (NSW Western Plains and NSW Country Hour), Australian Farm Journal, The Land, Western Magazine, and Dubbo Daily Liberal. We are in the process of planning the second Why Merino? Conference, to make it even bigger and better! A conference website has been constructed as the "go-to" destination for all things Why Merino? Why Merino? also has an active Social Media presence. Find Why Merino? on Twitter (@WhyMerino) and 'Like' the Why Merino? Facebook fan page. |
| Phone/Fax: (02) 6846 4333 | Email: contact@lawsoncommunications.com.au | Postal: Locked Bag 1001, Yeoval, NSW 2868 |     |
|||
|
||||
| Copyright © Lawson Communications 2010 Design and Development by Bosweb Systems & Lawson Communications | Site Information | Privacy Statement |
||||
