Home :: Changing Perceptions
Corporate and business leaders now recognise that reputations and perceptions about their business and brands are a dominant management priority. Public relations is about reputation management and influencing stakeholder opinion and behaviour. How that reputation is managed and enhanced is fundamental to an organisation’s success.
Lawson Communications is a member of the
Public Relations Institute of Australia's (PRIA) Registered Consultancies Group (RCG). The RCG Scheme sets quality standards for the operation of public relations and communication consultancies. The scheme establishes professional standards on ethics and operations. These can be used as a guide to consultancy principals as well as an assurance to agency clients.
RCG membership provides clients with confidence that a consultancy has:
- reasonable service levels
- appropriate dispute resolution systems
- a quality public relations program
- ethical practices
Lawson Communications is one of just two PR agencies in regional NSW with a major focus on the agriculture industry. Amy is also a Full Member of the Public Relations Institute of Australia.
Lawson Communications understands how rural people think and has that defining edge for working with agribusiness to develop original and savvy campaigns, and achieve your targeted goals.
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When it comes to media communications, we maintain fantastic relationships with media decision-makers. We know what they want, we understand their deadlines, and we know how to present information to maximise opportunity for its use. We work hard and smart, and provide a personalised service to build brand awareness and differentiation from the rest.
Services include:
- Strategic campaign development and execution
- Media relations
- Stakeholder engagement and community relations
- Event management/promotion
- Website development and content management
- Video News Releases (VNRs)
- Social Media - Twitter (suits B2B and group engagement activities), Facebook (suits consumer marketing or e-commerce), YouTube, LinkedIn
- Conference communications
- Brochures and publications
- Photographic needs
- Media training
- Writing and editing/proofreading
Lawson Communications recently assisted in the production of a Rural Media Survey for members of Twitter group, #agchatoz. In all, 16 rural journalists and reporters completed the survey. Open the link below to full the full results.
#agchatoz Rural Media Survey (41 KB)
The Conversation Prism: click on the image to download....
